CHELSEA BROTHERS
BARBER SHOP

180 7th Ave
(btwn 20th & 21st St)

New York, NY 10011

Together, with Stephen Lincoln (madlincoln.com) we transformed an existing generic Chelsea barber shop into a vintage throwback of the Old-School barber shop mixed with a modern NYC twist.

 

The exisiting shop started with standard white walls, white drop ceiling with flourecent lighting and white tile floor. We transformed the space into a one of kind shop with custom made vintage posters wallpapering the walls and ceiling, the remaining walls were painted with a rich black paint; 2 sections of which are chalk board paint.

All light fixture backings were covered in a 2" strips of overlapping electrical tape creating a textured leather-like pattern. We replaced existing bench seating with vintage wood folding stadium seats, and covered the tile floor with a rich brown laminate floors completely making the original space disappear. 

 

Design Concept:

Stephen Lincoln- and collaboration with Brad Ouellette

 

Logo , Business Card & Poster Design:
by Brad Ouellette

| CHELSEA GETS A MAKEOVER |

press to zoom

press to zoom

press to zoom

press to zoom
1/33

THE MAKING OF CHELSEA BROTHERS

 

| CUSTOM POSTER DESIGN | 

 by Brad Ouellette

Chelsea Shave

press to zoom

Chelsea Barber Pole

press to zoom

To Beard or NOT to Beard

press to zoom

Kranks Brushless Shavekreem

press to zoom

Shave Diagram

press to zoom

Let it Grow

press to zoom

Chelsea Brothers Grooming

press to zoom

Cut Fade Shave

press to zoom

CUT IT TRIM IT SHAVE IT

press to zoom

Old School

press to zoom

Vinolia Soap

press to zoom

Totally Buzzed

press to zoom

Chelsea Brothers Top Hats

press to zoom

The Razor's Edge

press to zoom

Barbicide

press to zoom

Staches

press to zoom

Williams Shaving Soap

press to zoom

How to Hold A Razor

press to zoom

12 Beards

press to zoom

NYC Beards

press to zoom