CHELSEA BROTHERS
BARBER SHOP

180 7th Ave
(btwn 20th & 21st St)

New York, NY 10011

Together, with Stephen Lincoln (madlincoln.com) we transformed an existing generic Chelsea barber shop into a vintage throwback of the Old-School barber shop mixed with a modern NYC twist.

 

The exisiting shop started with standard white walls, white drop ceiling with flourecent lighting and white tile floor. We transformed the space into a one of kind shop with custom made vintage posters wallpapering the walls and ceiling, the remaining walls were painted with a rich black paint; 2 sections of which are chalk board paint.

All light fixture backings were covered in a 2" strips of overlapping electrical tape creating a textured leather-like pattern. We replaced existing bench seating with vintage wood folding stadium seats, and covered the tile floor with a rich brown laminate floors completely making the original space disappear. 

 

Design Concept:

Stephen Lincoln- and collaboration with Brad Ouellette

 

Logo , Business Card & Poster Design:
by Brad Ouellette

| CHELSEA GETS A MAKEOVER |

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THE MAKING OF CHELSEA BROTHERS

 

| CUSTOM POSTER DESIGN | 

 by Brad Ouellette

Chelsea Shave

Chelsea Barber Pole

To Beard or NOT to Beard

Kranks Brushless Shavekreem

Shave Diagram

Let it Grow

Chelsea Brothers Grooming

Cut Fade Shave

CUT IT TRIM IT SHAVE IT

Old School

Vinolia Soap

Totally Buzzed

Chelsea Brothers Top Hats

The Razor's Edge

Barbicide

Staches

Williams Shaving Soap

How to Hold A Razor

12 Beards

NYC Beards